Skin Habit-Pacific Beach

So honored to be back at Skin Habit for the launch of their second location in Pacific Beach.

My process for a business design project starts with asking the questions “Who is the their ideal customer & What design elements would excite her as she’s experiencing the space?” In my design process, I always make sure that I’m selecting elements based on capturing the personality of the brand & their ideal customer, not just what’s trending at the moment.

The colors are very different from Skin Habit 1 but both spaces blend in a way that you can identify that they’re sisters. Even when designing multiple locations, I don’t want the locations to fall into the cookie cutter category. I think it’s important for each location to also have an element of the community’s dynamic so that the location fits perfectly within the city.

Paint Colors: Milk Glass by Dunn Edwards for overall walls and ceiling | Antique Garnet by Dunn Edwards for Arch and Bathroom | Blue is the Coolest Color by BackDrop for doors

Checkered Tile used-Sahara Collection in Ecru & White by Bedrosian

Photos by Sara Ruth Freitag

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