Skin Habit-Pacific Beach
So honored to be back at Skin Habit for the launch of their second location in Pacific Beach.
My process for a business design project starts with asking the questions “Who is the their ideal customer & What design elements would excite her as she’s experiencing the space?” In my design process, I always make sure that I’m selecting elements based on capturing the personality of the brand & their ideal customer, not just what’s trending at the moment.
The colors are very different from Skin Habit 1 but both spaces blend in a way that you can identify that they’re sisters. Even when designing multiple locations, I don’t want the locations to fall into the cookie cutter category. I think it’s important for each location to also have an element of the community’s dynamic so that the location fits perfectly within the city.